Beyoncé Knowles already has sexy down, but the singer is really heating things up in her first commercial for her debut signature scent, Beyoncé Heat — and we’re bringing you a first look. And talk about too-hot-to-handle! Set to a soundtrack of the chanteuse singing “Fever”, the ad kicks off with a shot of the singer stripped down and soaking in a bathtub. Soon you’ll be able to do more than just see the ads. Beyoncé Heat, which mixes top notes of red vanilla orchid, magnolia, neroli and blush peach, will start burning up store shelves this week, with prices ranging from $39-$59. Tell us: What do you think of Beyoncé’s commercial?

Courtesy Coty

Halle Berry had an instant hit with her eponymous fig-scented debut fragrance in 2009, and she’s kicking off the new year with a sexy second act. Pure Orchid, the next, limited-edition incarnation of Halle by Halle Berry, plays up the exotic bloom with notes like jungle cactus flower, blackberry creme and tonka bean. The scent itself won’t hit stores until February, starting at $17 for a .5-oz bottle, but we have a sneak peek at Halle’s stunning new campaign. Tell us: Are you excited for Halle’s new fragrance?

Last week we gave you an exclusive sneak peek at the print ad for Kim Kardashian’s soon-to-launch eponymous perfume, and now we have the star’s new commercial. Watch Kim in full pin-up girl regalia (the fluffy marabou coat and blush pink lingerie are back, followed by a second outfit consisting of a mostly-unbuttoned white oxford, wide black belt, tap shorts, and oversize bangles) as she perches on a silver ring, with a sultry jazz song playing in the background to complete the retro-sexy vibe. Meanwhile, a narrator calls the viewer to “Step into the limelight and discover captivating beauty, magnetic allure, and enticing femininity,” and to “Experience glamour with Kim Kardashian, the voluptuous new scent.” The fragrance will be available next month at Sephora, and will range in price from $16-65. Tell us: What do you think of Kim’s new perfume commercial? – Emily Hsieh

Courtesy Lighthouse Beauty

Since Kim Kardashian first broke the news that she’d be creating a signature scent a-year-and-a-half ago, the reality star has kept us guessing about exactly what the fragrance would be like. But today she finally unveils a sizzling new campaign for the eponymous scent developed with Lighthouse Beauty exclusively to PEOPLE. Dressed in retro lingerie and a marabou coat, Kim swings from a circle that mirrors the smoky bottle, in an image that plays up her signature sex appeal. The scent itself mixes notes that were chosen to reflect aspects of her personality, with jasmine, tuberose and gardenia evoking her femininity and tonka bean and sandalwood suggesting an even softer side. For the time being, however, you can look — but not smell. The scent, which will range in price from $16 for a .33-oz. rollerball to $65 for a 3.4-oz. spray, won’t launch until February, exclusively at Sephora. Tell us: What do you think of Kim’s fragrance ad? Are you excited to try the star’s scent? –Katherine Kluznik Rentmeester

Check out other star fragrances here!

Frazer Harrison/Getty

Move over, Beyoncé and Eva! Auto racing phenom Danica Patrick is the latest celebrity to jump on the fragrance bandwagon. The 27 year-old Indy competitor is scheduled to launch her signature scent, Danica Patrick for Her, in mid-March, when the eau de parfum lands in 750 stores across the country. Look out for the Illinois native to promote the line at NASCAR events next spring, as she gears up for the next Indianapolis 500 (where she’ll hopefully beat the personal best she set by coming in 3rd place earlier this year—the highest finish ever by a woman). The perfume will retail between $29.50 for a purse-size vial and $54.50 for the 3.4 ounce bottle. For more on the launch, go to WWD.com. Tell us: Are you excited to check out Danica’s new perfume? –Emily Hsieh

Sara De Boer/Startraks

Eva Longoria Parker literally couldn’t stand wearing other peoples’ fragrances, so the actress and L’Oréal spokesperson took matters into her own hands, coming up with her just-announced trademark scent, Eva by Eva Longoria: “I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear,” she says. “So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.” According to WWD, the Desperate Housewives star was heavily involved in the evolution of her new aroma, rejecting many potential combinations before settling on one that incorporates citrus, violet, freesia and sandalwood notes. “I never knew how complicated it was to create a unique scent that hasn’t already been done,” said Longoria Parker. “But I enjoyed the process.” The perfume, housed in a curvy bottle meant to mimic the contours of a woman’s body, will debut in more than 1,000 stores worldwide in April, retailing for $45-$58. Expect more to follow, as the manufacturer has already announced plans to roll out additional fragrances bearing Eva’s name. For more on her perfume launch, see wwd.com. Tell us: are you excited to check out Eva’s new scent? -Emily Hsieh

Courtesy of Coty

Beyoncé’s first fragrance, Beyoncé Heat, doesn’t arrive in stores until February, but the singer says her fans already love it — and she loves it, too! “I’m so happy with it,” the singer tells WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!” The singer took inspiration for the fragrance’s name from previous tours, explaining, “A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold.” The singer looked to the past for the bottle’s design. “I wanted something with an antique yet modern feeling,” she said. “Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic.” Beyoncé, who has been the face of Tommy Hilfiger’s True Star and Giorgio Armani’s Emporio Diamonds fragrances, said it was the first time she started from scratch on a project. “Everything, from the bottle design to the name and the ideas for the commercials–that’s me. When I commit to something, I do it 100 percent,” she said. Beyoncé Heat, with top notes of red vanilla orchid, magnolia, neroli and blush peach, will include eaux de parfum in three sizes, as well as a sparkling body lotion, priced between $39-$59. Look for it in department and specialty stores, like Macy’s. Read more about Beyoncé at WWD.com. Tell us: Will you buy Beyoncé’s first scent? –Kristin Larson

courtesy of Coty

Courtesy Avon

His second fragrance with Avon, Patrick Dempsey 2 is just launching across America, but Grey’s Anatomy’s McDreamy tells PEOPLE that the inspiration for the follow-up fragrance was surprisingly close-to-home. “The first was about the individual, following your passion and all of that,” he explains of last year’s Unscripted, so for the second fragrance he thought, “Why not take it to the next step and go, ‘this is about two people and the power of the relationship.’” When ad execs suggested that he bring in a model to star with him in the campaign, he rejected the idea outright, telling them, “I don’t feel comfortable having a model in [the ads]. I’m married, and that’s not something I want to project.” His solution? “Why can’t I just use my wife and make it about that?” And they did just that, with Patrick’s spouse of ten years, Avon Creative Color Director Jillian Dempsey, modeling by his side in the sunset beach shots for Patrick’s mandarin, spiced wood and green fig fragrance. So just how was it mixing work and home life? “It was a nice moment for us to be together,” he says. Patrick Dempsey 2 cologne starts at $30 for a 2.5-oz. bottle. Tell us: What do you think of Patrick and Jillian’s husband-and-wife campaign? Will you buy Patrick Dempsey 2 for the McDreamy in your life?

Otto/Landov

From hip hop to home shopping! Media and design mogul Diddy has just announced that he’s heading to HSN to debut his best-selling fragrances I Am King and Unforgivable on the network. WWD reports that the Home Shopping Network has already built Diddy his own special living-room-style set in St. Petersburg, Fla. from which he’ll host a two-hour talk-show-like program selling the scents live. Fragrance fans can tune in on Nov. 30 from 11 p.m. to 1 a.m. to watch Diddy’s show. Tell us: Would you buy a fragrance on TV?