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It’s official: Whitney Port is the new spokesperson for acne-fighting device Zeno Hotspot. “My career puts a lot of emphasis on having clear skin,” the MTV reality star explains of why she wanted to partner with the brand and star in a series of print ads and television spots as part of her new role. Among her favorite things about the battery-powered device, which uses heat to stop pimples from forming, is its ability to safely “get rid of blemishes in as little as 24 hours.” As for why the beauty brand chose Whitney–aside from her gorgeous skin, of course–a brand rep tells PEOPLE that the star’s intelligence and maturity were deciding factors: “Whitney has all the qualities we are looking for in a spokesperson. We couldn’t be more thrilled.” The HotSpot has just launched in stores for $40. Click over to myzeno.com to learn more. And tell us: What do you think of Whitney’s appointment as the face of the skin care device? –Katherine Kluznik Rentmeester

Seth Browarnik/Startraks

Reggie Bush isn’t the only true love in Kim Kardashian’s life. The reality star can’t get enough of beauty products! Having already launched her own signature scent and recently admitting that her dream job would be as a Sephora shopgirl, Kim and her sisters are joining forces to promote new skincare line PerfectSkinTM. “I have literally tried everything out there and nothing even comes close to PerfectSkin,” Kim says in a release for the three-step skincare system. Khloe offers her own reasons for representing the brand: “These products are so luxurious. I get so many compliments on my skin now.” Khloe was impressed with the products’ simplicity, which, she says, “[take] the guesswork out of my routine and makes my skin look and feel gorgeous.” PerfectSkinTM will launch in spring 2010, and although complete details of the sisters’ role with the brand are still in development, brand reps confirm that the trio will be starring in infomercials and appearing on the brand’s website.

If you thought Kellan Lutz’s Calvin Klein X Underwear ads were hot, you haven’t seen anything yet! The Twilight hunk joins fellow Calvin Klein Underwear models Mehcad Brooks, Fernando Verdasco and Hidetoshi Nakata in a steamy commercial that features the buff stars in nothing but their logo-ed skivvies. Check out the XXX video here. Tell us: What do you think of Kellan’s Calvin Klein Underwear commercial? Is it too hot for TV?–by Andrea DeSimone

Johns PkI/Splash News Online

From being Johnny Depp’s leading lady to Karl Lagerfeld’s latest muse, Vanessa Paradis sure is one lucky girl! The French singer-actress is set to become the new face of Chanel’s sporty Coco Cocoon handbag line, according to WWD. Taking over the reins from British pop star Lily Allen, Vanessa will appear in the collection’s spring ad campaign shot by the iconic designer himself. And while we loved Lily’s Audrey Hepburn-esque ads for the brand, we can’t wait to see what Karl will produce for Vanessa, who is currently also the face of Chanel’s Rouge Coco lipstick. Karl’s edgy couture combined with Vanessa’s Parisian chic is sure to be hit! Be on the look out for Vanessa’s ads in June fashion magazines and be sure to check back here for more information. Tell us: What do you think about Vanessa Paradis as the face of Chanel’s Coco Cocoon line?–by Andrea DeSimone

Jeff Kravitz/FilmMagic; Jen Lowery/Startraks

Kate Moss is about to be in some gorgeous company. Rimmel London has tapped Solange Knowles and Zooey Deschanel, along with model Alejandra Ramos Munoz, to join the British supermodel as the beauty brand’s newest faces. So what set the women apart from the beauty crowd? “These three strong, successful and uniquely beautiful women will help ensure that Rimmel London’s image continues to be modern and globally relevant,” Renato Semerari, president of Coty Beauty, which owns the Rimmel brand, tells WWD. While additional details are yet to be released, Zooey, Solange and Alejandra will represent different collections within the brand in print and TV campaigns. Tell us: What do you think of Rimmel’s newest celeb faces?

Not that you had any doubts that Marion Cotillard could sing — she did win an Oscar for playing French chanteuse Edith Piaf in La Vie en Rose and was nominated for a Golden Globe for her song-and-dance turn in Nine, after all. But as part of her other famous role, as the face of Lady Dior, the actress gives new range to her vocal talents with her second short film with Scottish band Franz Ferdinand, directed by Jonas Akerlund. Alternating between a feminine red dress and menswear-inspired tuxedo, Marion rocks out in the video, singing an original composition, the Eyes of Mars. And as you’d expect, the iconic Lady Dior handbag makes its own impressive cameo. –Katherine Kluznik Rentmeester

Courtesy Tous

Kylie Minogue is working wonders as the new face of Spanish jewelry and accessories label Tous, with sultry magician-themed ads in which the top hat-wearing singer appears to have sawed herself into bits! “We wanted the campaign to be very bold, very fresh and very atmospheric,” Tous co-president Madame Rosa Oriol says of the playful print series, which was shot earlier this month by renowned photographer Ellen Von Unwerth. “To carry off all this radiance and sophistication, we needed the best and for me, that is Kylie Minogue.” In the midst of the February 9 shoot, the 41 year-old Aussie Tweeted, “Hello peeps!! Am in the middle of photo-shoot for the next Tous campaign, photographed by Ellen Von Unwerth. It’s all about…*m*a*g*i*c!! I first worked with Ellen in the mid 90’s….!!! She has great energy and takes gorgeous pics.” We couldn’t agree more. Tell us: What do you think of Kylie’s new Tous ads? – David Caplan

CLICK THROUGH TO SEE ANOTHER IMAGE FROM KYLIE’S CAMPAIGN!

Courtesy Tous

Courtesy Candie’s

To top the success of Britney Spears’ run as the face of juniors’ apparel line Candie’s Only at Kohl’s last year, the fashion brand has lined up not one, but three, of the best known photographers on the planet to shoot her newest campaign. The new series of ads, shot by Annie Leibovitz, Mark Seliger and Terry Richardson at Paramount Studios in Hollywood late last year, pay homage to the 28-year-old star’s versatility by showing her “through the lens” of the famous photographers. Through a release, Spears weighed in on the experience: “Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candie’s Only at Kohl’s ads. It was an amazing shoot and I know my fans are going to love the cool images.” Each photographer brought out very different sides of the performer, with Leibovitz opting for an industrial backdrop, and Richardson working on a plain white set, while Seliger created two elaborate scenarios: one involving a custom-made pink Harley-Davidson motorcycle on lush green grass, and the other inspired by a French burlesque performer’s dressing room. The latter, shown at top left here, features Spears lounging on a chaise in full pin-up girl mode, surrounded by feather boas, bouquets of flowers, and fanciful, all-pink decor. Look out for the full range of images to appear in fashion magazines and billboards shortly, as well as at candies.com and kohls.com. – Emily Hsieh

Courtesy Candie’s

Courtesy Candie’s

Courtesy Omega

Following the gold medal footsteps of other star athletes like Michael Phelps, Natalie Coughlin and Katie Hoff, Olympic speed skating champion Apolo Anton Ohno is the newest ambassador for Omega, the official timekeepers at the Vancouver games. As the only U.S. Winter Olympian chosen to become an ambassador this year, Ohno will sport Omega’s “Seamaster Planet Ocean” watch, part of the brand’s special Olympic collection at the games and will also participate in in-store appearances at flagship stores in Vancouver and New York City. “I am proud to partner with Omega here in Vancouver and help celebrate the brand’s rich Olympic history,” he says in a release. “It is an absolute honor to receive their support and be part of a brand that means so much to the Olympic Movement.” The Olympic games kick off tonight with the opening ceremony, and you can witness all of the history making action on NBC. For more information on the classic Olympic Omega watches or to get your own, check out omegawatches.com. –David Yi

David Sims/Kate Moss for Longchamp

For the 8th consecutive season Kate Moss has reprised her role as the face of Longchamp, but this time around, the supermodel is doing more than just smiling pretty for the cameras. In Longchamp’s Spring 2010 ads, shot by famed photographer David Sims in London’s Wrotham Park, Kate poses with three chic styles from the eponymous collection of bags she designed for the brand. Kate Moss for Longchamp leather satchels boast braided and zipper details and chic zebra print lining, hitting Longchamp stores nationwide today. Prices range from $500-$2,500.Tell us: What do you think of Kate Moss’s bag collection for Longchamp?

David Sims/Kate Moss for Longchamp

David Sims/Kate Moss for Longchamp

WireImage

Following in the footsteps of fresh-faced stars like Gabrielle Union, Hayden Panettiere, Susie Castillo, Vanessa Hudgens, Jennifer Garner, Diane Lane and Emma Roberts, Miranda Cosgrove is the latest member of the Neutrogena family. The 16-year-old recording artist and star of Nickelodeon’s iCarly has signed on as the beauty giant’s newest Brand Ambassador. “My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was actually going to be part of the Neutrogena family I was really excited,” Cosgrove tells PEOPLE. “I have always looked up to many of the actresses who are already Neutrogena Ambassadors, and others are my peers, so it is an amazing honor for me to be part of this incredible group.”  So what exactly was it about this new face on the block that made her a perfect fit? “Miranda embodies the youthful and vibrant spirit that has always been part of the Neutrogena brand” says Jim Colleran, President of Neutrogena. “We are proud to have her as our newest ambassador.” Susan Sweet, General Manager, Neutrogena, adds “Her energy will be a wonderful addition to our 2010 partnerships and initiatives.” Now a triple-threat, Cosgrove’s first ad for Neutrogena will break in early spring, as will her her debut solo album, while the actress will voice a character in Universal’s new animated feature Despicable Me opposite Steve Carell and Kristen Wiig, opening in July. Tell us: Are you excited to see Miranda’s ads?–Jen Garcia

Courtesy M.A.C

Lady Gaga and Cyndi Lauper are joining forces as the dual faces of M.A.C. Cosmetics’ newest Viva Glam campaign: From Our Lips. Every cent of the $14 sale price of Viva Glam lipsticks and lipglasses bearing the pair’s respective signatures will help the M.A.C AIDS Fund, which has already raised over $150 million to fight the disease, to create model programs that address women living with HIV/AIDS. So why this dynamic duo? “We have one artist that hit the music industry at the beginning of the HIV/AIDS epidemic in the 1980s, and another that is explosively popular with young people today,” explains John Demsey, Group President, Estee Lauder Companies and Chairman, M·A·C AIDS Fund. And Lauper affirms that the charity hits close to home: “I lost a lot of dear friends to AIDS before we even knew what it was,” she says. “I’m not a politician. I am just a mom who happens to have the benefit of being famous and can bring attention to something that is wrong and needs to be righted.” For Lady Gaga, it’s all about bringing awareness to her fans. “This is an important message to relay to the younger generation,” she says. The lipsticks themselves don’t disappoint: Lauper describes hers as “A really fabulous red…and it’s called Cyndi. How cool is that?” While Gaga says, “My new Viva Glam lipstick colour is amazing. It’s a bluish pink, great for everyday. It’s a little bit ‘80s, which is very me.” Shop maccosmetics.com to get “Glam” and give back. And check out Lady Gaga and Cyndi below talking about their new roles on this morning’s Good Morning America. –Katherine Kluznik Rentmeester

Signing on to be the spokesperson for Poise, Whoopi Goldberg channels famous female icons of the past dealing with LBL, including Cleopatra, Lady Godiva and the Mona Lisa in hilarious ads and “Great Women in History” webisodes. While Whoopi can’t pick her favorite of the women she created (she picked the women and wrote the dialogue), she says there is one more surprising lady she’d like to portray: Sarah Palin! “If I could add one more it would be Sarah Palin. I don’t have a favorite, because they are all my creations.” Whoopi exclusively tells PEOPLE that she wanted to tackle the issue of light bladder leakage because “I wanted to help Poise get the word out on a very common issue that many women experience but don’t talk about. I wanted to address women’s issues and not be embarrassed by them.” See more of Whoopi and find out more at 1in3likeme.com.

If you’ve ever wondered what goes on behind-the-scenes at a major fashion shoot, check out this footage of actress Milla Jovovich being shot by famed photographer Peter Lindbergh for her new Ann Taylor ad campaign. Between takes on set (which featured a gorgeously elaborate backdrop of large, three-dimensional paper flowers) and a series of meticulous hair and makeup touch-ups, the 34 year-old paused to chat about the classic looks—like a lace bedecked shift dress and crisp pale jeans paired with a simple silky oxford—she’s seen modeling. “I think the clothes are so stylish and chic and really timeless,” she says, and adds that they’re the “staple kind of pieces you just want to have in your wardrobe.” The Serbian-born star also praises the items for being “affordable” and that “they’re made with such quality and they’re so beautiful” and calls the jewelry “to die for.” Jovovich also offers a bit of styling advice, suggesting customers wear the necklaces as bracelets and belts too. –Emily Hsieh

Courtesy Alexis Bittar

She’s one of Hollywood’s most iconic small screen vixens, but this spring, 76-year-old actress Joan Collins is trading acting for modeling as the face of jewelry designer Alexis Bittar’s poster campaign. Launching to coincide with fashion week, the ads will loom large on billboards across New York City. Reprising the signature glamour that earned her fame as Alexis on the set of Dynasty in the 1980s, Collins appears highly made up and adorned in statement costume jewels — a love she’s been cultivating for decades. “I don’t collect real jewels as I travel so much but I have a vast selection of costume jewelry since I was a teenager,” she was recently quoted as saying according to a release for the campaign, continuing, “Alexis Bittar is by far my favorite costume jewelry designer [...] His whimsical designs suit my personality effortlessly. I always feel glamorous and sexy whenever I adorn myself in his creations.” And the feeling was clearly mutual. When the designer, flattered by Collins’s mention, asked her to take a starring role, she didn’t hesitate: “Oooh! ‘Alexis for Alexis’… how brilliant! Count me in.” Tell us: What do you think of Joan Collins as the face of Alexis Bittar’s spring line? –Katherine Kluznik Rentmeester