Beyoncé Knowles already has sexy down, but the singer is really heating things up in her first commercial for her debut signature scent, Beyoncé Heat — and we’re bringing you a first look. And talk about too-hot-to-handle! Set to a soundtrack of the chanteuse singing “Fever”, the ad kicks off with a shot of the singer stripped down and soaking in a bathtub. Soon you’ll be able to do more than just see the ads. Beyoncé Heat, which mixes top notes of red vanilla orchid, magnolia, neroli and blush peach, will start burning up store shelves this week, with prices ranging from $39-$59. Tell us: What do you think of Beyoncé’s commercial?

Courtesy of Coty

Beyoncé’s first fragrance, Beyoncé Heat, doesn’t arrive in stores until February, but the singer says her fans already love it — and she loves it, too! “I’m so happy with it,” the singer tells WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!” The singer took inspiration for the fragrance’s name from previous tours, explaining, “A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold.” The singer looked to the past for the bottle’s design. “I wanted something with an antique yet modern feeling,” she said. “Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic.” Beyoncé, who has been the face of Tommy Hilfiger’s True Star and Giorgio Armani’s Emporio Diamonds fragrances, said it was the first time she started from scratch on a project. “Everything, from the bottle design to the name and the ideas for the commercials–that’s me. When I commit to something, I do it 100 percent,” she said. Beyoncé Heat, with top notes of red vanilla orchid, magnolia, neroli and blush peach, will include eaux de parfum in three sizes, as well as a sparkling body lotion, priced between $39-$59. Look for it in department and specialty stores, like Macy’s. Read more about Beyoncé at WWD.com. Tell us: Will you buy Beyoncé’s first scent? –Kristin Larson

courtesy of Coty

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Not even a fashion heavyweight like Roland Mouret is impervious to the sartorial whims of a star like Beyoncé. Upon the songstress’ request, the Frenchman recently strayed from his signature body-skimming calf-length dresses and launched a rainbow-themed collection for net-a-porter.com with much more abbreviated hems. The designer, who also counts Victoria Beckham, Heidi Klum, and Demi Moore as fans, took time out to exclusively share his motivation for the shorter frocks with fabsugar.com: “In a funny way, the first one that did that for me was Beyoncé, this season where my length was mid-calf. She asked to raise the hem. I said, ‘you really inspire me, because it’s nice to see that kind of attitude.’” Though he admits the longer dresses were made for women who “don’t want to show the legs because they don’t like the leg,” the new series gives girls like Beyoncé plenty of opportunity to flash their well-toned gams. To hear more from Mouret, visit fabsugar.com, and to shop the collection, go to net-a-porter.com. -Emily Hsieh

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Is Lady Gaga abandoning her wacky fashion sense? No, thankfully, but for her video collaboration with Beyoncé, the zany dresser channeled the sexy and sleek style of the R&B pop princess — so well, she was nicknamed “Gee-yoncé” during the making of the video. Paparazzi photos from the “Video Phone” shoot show Gaga in an outfit that looks in line with Beyoncé’s sleeker style — a white strapless leotard, matching opera gloves and long, flowing hair. “When I was doing her video with her, she called me, and she said, ‘What do you want to do?’” Gaga revealed in an interview with New York’s Z100 radio station on Tuesday morning. “And I’m like, ‘I don’t want to show up in some frickin’ hair bow and be fashion Gaga in your video.’ I said, ‘I want to do you.’” In the same interview, Gaga said she just wanted to “do my version of Beyoncé, so the whole time I was learning the choreography they were calling me Gee-yoncé.” “Video Phone” is Beyoncé’s next single from the album “I Am…Sasha Fierce.” Gaga also mentioned that she and Beyoncé are working on music together, but did not elaborate on the details. We can’t wait for that to happen! –Kristin Larson

inset: Flynet; Courtesy Jean Paul Gaultier

For her first U.S. tour, it looks like international superstar Kylie Minogue will be taking fashion cues from American music’s leading ladies. With couture costumes designed by Jean Paul Gaultier — the same designer responsible for Lady Gaga’s outrageous VMA looks — Kylie will hit the stage sporting glittering bodysuits and long, sequined trenches identical to these sketches by the designer. And considering the designs’ notable lack of pants and sparkle overload, we can’t help but think Lady Gaga and Beyonce! Tell us: What do you think of Kylie Minogue’s Jean Paul Gaultier tour costumes?

CLICK HERE TO SEE TWO MORE SKETCHES OF KYLIE’S COSTUMES BY JEAN PAUL GAULTIER

Courtesy of Jean Paul Gaultier

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As the night’s fashion correspondent for MTV, Ashley Greene got to turn a critical eye on her fellow fashionistas. The New Moon star puts Beyonce, Katy Perry and Taylor Swift on her best dressed list. “In a night where silver, gold and black metallic minis ruled the red carpet, Beyonce stood out in her short red plunging [Roberto Cavalli] mini dress,” Ashley tells PEOPLE. “It was so sexy, yet completely tasteful at the same time.” And while many starlets went for sparkle, it was all about Katy’s mini by The Blonds for Ashley. “There were a lot of sparkly mini dresses, but Katy’s was my favorite,” she says.”The spikes rocked it up a bit and the fit was incredible on her body.” As for Taylor, Ashley admired her for channeling her inner princess. “Taylor looked stunning in her floor-length [Kaufman Franco] gown. I loved that she was one of the few who chose to wear a long dress — she looked straight out of a fairytale,” says Ashley. And, of course, Ashley loved her hunky New Moon co-star Taylor Lautner who walked the red carpet in a sleek Calvin Klein Collection suit. “He looked so handsome in his suit and I’m pretty sure all the fans agreed!” We definitely do! Tell us: Who topped your best dressed list at the VMAs?

SEE ALL OF PEOPLE.COM’S VMAS COVERAGE BY CLICKING HERE!

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Competition in the celebrity fragrance market just got a little fiercer. WWD reports that Beyonce has officially signed a deal with Coty Inc. — the same company who is responsible for Halle Berry, Sarah Jessica Paker and Gwen Stefani’s scents — to produce her own perfume. “For me, fragrance reflects a woman’s attitude and unique sense of style,” Beyonce told WWD. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.” And while this is Beyonce’s first shot at creating a scent, the superstar singer has fronted fragrance campaigns such as Tommy Hillfiger’s True Star in 2004 and Emporio Armani’s Diamonds fragrance in 2007. No details on what her scent will smell like, but Beyonce’s fragrance is set to hit stores this spring. We can’t wait to smell it — and see the ad campaign! Tell us: Will you buy Beyonce’s fragrance?

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Look out, Beyonce! Another Hollywood A-lister is a big fan of your man — or at least the way he smells. On a recent call with her best friend Gayle King on Sirius Satellite Radio’s Oprah Radio, Oprah Winfrey dished about her favorite mogul. “Jay-Z is my new best friend!” the talk show host said to Gayle while discussing her recent two-hour interview with him for her magazine, O. Admitting that she’s not a huge fan of his music, Oprah does reveal what about him does have her hooked. “He was so charming and delightful — and he smelled so good,” she says. “It’s the kind of thing where you hug a guy and the scent is sort of buried in them,” she explains. “When we went to the second location I could still smell him on me it was like, ‘oh my, this is wonderful!’” Jay has reason to take scent seriously. In addition to heading up music labels, a club, a sports team and the Rocawear clothing line, Jay-Z is also a perfumer, having already produced the scent Rocawear 9 IX. And next month Oprah — and all Jay-Z fans — will have even more reason to celebrate when he launches X Rocawear fragrance in celebration of the label’s 10th anniversary. Listen here to hear more of Gayle’s interview with Oprah. Then tell us: What Hollywood man do you imagine smells great?