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It’s official: Whitney Port is the new spokesperson for acne-fighting device Zeno Hotspot. “My career puts a lot of emphasis on having clear skin,” the MTV reality star explains of why she wanted to partner with the brand and star in a series of print ads and television spots as part of her new role. Among her favorite things about the battery-powered device, which uses heat to stop pimples from forming, is its ability to safely “get rid of blemishes in as little as 24 hours.” As for why the beauty brand chose Whitney–aside from her gorgeous skin, of course–a brand rep tells PEOPLE that the star’s intelligence and maturity were deciding factors: “Whitney has all the qualities we are looking for in a spokesperson. We couldn’t be more thrilled.” The HotSpot has just launched in stores for $40. Click over to myzeno.com to learn more. And tell us: What do you think of Whitney’s appointment as the face of the skin care device? –Katherine Kluznik Rentmeester

Seth Browarnik/Startraks

Reggie Bush isn’t the only true love in Kim Kardashian’s life. The reality star can’t get enough of beauty products! Having already launched her own signature scent and recently admitting that her dream job would be as a Sephora shopgirl, Kim and her sisters are joining forces to promote new skincare line PerfectSkinTM. “I have literally tried everything out there and nothing even comes close to PerfectSkin,” Kim says in a release for the three-step skincare system. Khloe offers her own reasons for representing the brand: “These products are so luxurious. I get so many compliments on my skin now.” Khloe was impressed with the products’ simplicity, which, she says, “[take] the guesswork out of my routine and makes my skin look and feel gorgeous.” PerfectSkinTM will launch in spring 2010, and although complete details of the sisters’ role with the brand are still in development, brand reps confirm that the trio will be starring in infomercials and appearing on the brand’s website.

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Her hair has already spawned a million imitators, her casual cool style has inspired all of us to wear just jeans and a T-shirt with aplomb and now we may be able to look forward to smelling just like Jennifer Aniston too. WWD.com is reporting that Aniston is expected to reveal a partnership with Falic Group, who is producing Eva Longoria Parker’s soon-to-debut signature scent, to launch her first fragrance. And while reps were unavailable to comment to WWD on the potential deal, we are working on finding out more details as they become available. Tell us: Would you like to buy a Jennifer Aniston signature scent?

Jeff Kravitz/FilmMagic; Jen Lowery/Startraks

Kate Moss is about to be in some gorgeous company. Rimmel London has tapped Solange Knowles and Zooey Deschanel, along with model Alejandra Ramos Munoz, to join the British supermodel as the beauty brand’s newest faces. So what set the women apart from the beauty crowd? “These three strong, successful and uniquely beautiful women will help ensure that Rimmel London’s image continues to be modern and globally relevant,” Renato Semerari, president of Coty Beauty, which owns the Rimmel brand, tells WWD. While additional details are yet to be released, Zooey, Solange and Alejandra will represent different collections within the brand in print and TV campaigns. Tell us: What do you think of Rimmel’s newest celeb faces?

Marion Curtis/Startraks

In true Sex and the City style, Sarah Jessica Parker clicked her ruffle-trimmed Brian Atwood shoes into New York’s Sweetie Pie restaurant last week for an intimate presentation for her newest scent, SJP NYC. “What I really wanted to do was capture an image, a snapshot in my head of Carrie Bradshaw, that sort of freeze-frame of her walking down any New York City street at an idyllic time of year in a floral-print dress on her way to meet somebody or to do something, or surrounded by her women friends,” Sarah Jessica said of the starting point for the fragrance. “You can go anywhere with that, because we live in a fragrant city,” she explained. What she did create, mixes notes of wild strawberry with gardenia and vanilla, housed in a multi-print bottle inspired by the custom-designed Oscar de la Renta dress she wears in the ad campaign. “What we arrived at was very surprising to me because it’s not notes that I generally cotton to — but I love it.” And while Sarah Jessica might have the fragrance game down, when it comes to beauty, “I am, I confess, very bad at makeup,” she says. “I don’t wear any in my real life, my personal life. There’s no time for it and I’m not good at it.” Parker went on to credit her long-time makeup artist for her glam appearances. “I work with Leslie Lopez as much as she’ll be around me,” she laughs, calling out the pro to take a bow. “I don’t want to have to do it to myself — I wouldn’t know where to begin!” SJP NYC is in Macy’s stores now, starting at $35 for a 1-oz. spray. –Katherine Kluznik Rentmeester

Courtesy Make Up For Ever

With The Runaways slated to debut in theaters next month, Robin Mathews, the makeup artist who created Kristen Stewart’s looks for the film (plus Twilight: New Moon and Eclipse!) reveals how she turned Stewart and costar Dakota Fanning (who played Jett’s band-mate Cherie Currie), into one of rock ‘n’ roll’s most iconic girl groups. “The Runways were only around for four years as a band but there was a tremendous amount of photographic documentation of them. I wanted to copy it identically and make sure that it wasn’t a modern take on the seventies,” says Mathews, who found herself in the unusual position of having the women she was recreating there in person to weigh in on the process. “Cherie and Joan were onset with us all the time, which was the biggest influence and help doing the makeup. All I had to do was ask them about makeup and have them sit next to Dakota or Kristen so I could compare facial structures.” In addition to cosmetically sculpting the actress’s faces to resemble the musicians, the key to each look was in the eyes. “I wouldn’t say Joan [Jett] originated the smoky eye — but she sure was one of the first to rock it before anyone else”- albeit with one distinct divergence from today: “The one difference between the smoky eye that’s really interesting is back in the ’70s they did not line in the rim of their eye.” For Cherie, makeup was all about experimentation. “They did this thing in the ’70s that we won’t do again today, where they winged the eye shadow to be like this crazy swoop at the side of the eye,” she explains. “I kept saying to Cherie, ‘How did you do that wing? It’s so difficult for me to get it perfectly even. And she was like, ‘Honey, we didn’t know what we were doing. It could have just been a mistake. We just did what we were doing!’” Transform yourself into the Runaways with Mathews’s video eye how-tos using some of the same Make Up For Ever products she used on-set — and enter to win a trip to the movie’s N.Y.C. premiere. –Katherine Kluznik Rentmeester

Fame

In a black one-shoulder dress from the bebe collection she designed with her sisters, Kim Kardashian posed for pictures with a slew fans (a line wrapped the block from the midtown Manhattan Sephora) at the launch of her signature perfume last night. “I’m so happy with it,” Kim told PEOPLE of her debut scent. “It’s strong, it’s voluptuous, it’s sexy and you can wear it day time to night time.” As for the inspiration behind the scent, Kardashian turned to family memories. “I wanted something flowery but not fruity smelling, not too candy-ish. I knew all the smells that I loved were gardenias, because they reminded me of family vacations in Hawaii, and tuberose always reminded me of mom for some reason.” And while she’s only recently gone pro with her love of scents, experimenting with them started at a young age for her. “Kourtney and I thought that making perfume was taking flowers and putting it in a blender. [As kids] we tried that and that’s obviously not how perfume is made,” she laughs. These days Kim knows better, but that doesn’t stop her from wanting family and friends to weigh in on the scent — even recruiting boyfriend Reggie Bush to lend his nose. “I would actually spray it on my arm and go, ‘Ok, babe, this hand or this hand: which one do you like?’ And then I’d get the scent that he liked and thank god it was the same scent that I liked!” As for what she likes on her beau: “I kind of like it when he has his lotion, his bodywash, his deodorant — his own manly scent.” Buy Kim’s scent, starting at $16 for a portable roll-on at sephora.com. –Shruti Dhalwala and Katherine Kluznik Rentmeester

Mario Anzuoni/Reuters/Landov

Carey Mulligan recently told PEOPLE that she “really want[s] long hair” — and while that wish might have come true yet, the first-time Oscar nominee did turn up just hours ago at the annual Academy Awards Nominee luncheon in Beverly Hills with a dramatic new platinum color. As much as we loved how her previous darker color helped define the shape of her pixie cut, we are loving what the lighter color does to her skin tone — especially when she adds glam ruby lips. Tell us: What do you think of Carey’s new color? Should she keep it or go back to brunette? –Katherine Kluznik Rentmeester

VOTE ON MORE STAR HAIR CHANGES HERE!

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A little more than a year after having her third daughter, Angie Harmon is finally happy with her body again, although she admits that getting back into shape gets tougher every time. “I’ve had to actually work out and drink a ton of water and be conscientious of what I eat and things like that, where I didn’t have to before,” the former Law and Order actress tells PEOPLE behind-the-scenes of her new Olay Pro X commercial in Encino, Calif. “Every time you have a baby, the weight disperses in different places and you come out with a new, not necessarily improved, but just new body.” Harmon, who is married to former NFL star Jason Sehorn, credits her slimmed-down shape to eating right and staying hydrated — and says patience has helped, too. “As you put it on in trimesters or every three months, it comes off in trimesters,” she says. “It takes about a year to lose everything that you put on, in my opinion.” Harmon prefers to do her cardio by biking or walking, and instead of lifting weights lifts “children instead.” In terms of diet, she watches what she eats, although she confesses, “God, I love a Junior Mint.” Overall, she also admits to being “lazier” since her 13-month-old daughter, Emery Hope, was born, saying it takes more effort to work out. However, Harmon suspects the arrival of bathing suit season will “definitely motivate me to get off the couch.” One place she’s definitely not lacking motivation these days is in her skin care regimen. “They asked me to do this [Olay Professional Pro-X] 28-day challenge and I was like, ‘err… okay’ — so convinced that I was going to break out and not be pleased and then have to fix everything by getting back on my normal regimen and all that,” she says. “But it didn’t work out that way at all. It was really, really great. Their wrinkle treatment I now have in my permanent regimen (not that I have wrinkles!).” She was so pleased, in fact, that she agreed to shoot a promotional spot for the product. But aside from skin care, when it comes to staying gorgeous, there’s one item she never leaves the house without: “Always, always lip-gloss,” she tells PEOPLE. “I’m obsessed right now with a roller ball lip-gloss. Obsessed! It’s just a strawberries and cream one — it doesn’t even say what brand it is. Love it!” –Pearl Barraclough and Blane Bachelor

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Following in the footsteps of fresh-faced stars like Gabrielle Union, Hayden Panettiere, Susie Castillo, Vanessa Hudgens, Jennifer Garner, Diane Lane and Emma Roberts, Miranda Cosgrove is the latest member of the Neutrogena family. The 16-year-old recording artist and star of Nickelodeon’s iCarly has signed on as the beauty giant’s newest Brand Ambassador. “My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was actually going to be part of the Neutrogena family I was really excited,” Cosgrove tells PEOPLE. “I have always looked up to many of the actresses who are already Neutrogena Ambassadors, and others are my peers, so it is an amazing honor for me to be part of this incredible group.”  So what exactly was it about this new face on the block that made her a perfect fit? “Miranda embodies the youthful and vibrant spirit that has always been part of the Neutrogena brand” says Jim Colleran, President of Neutrogena. “We are proud to have her as our newest ambassador.” Susan Sweet, General Manager, Neutrogena, adds “Her energy will be a wonderful addition to our 2010 partnerships and initiatives.” Now a triple-threat, Cosgrove’s first ad for Neutrogena will break in early spring, as will her her debut solo album, while the actress will voice a character in Universal’s new animated feature Despicable Me opposite Steve Carell and Kristen Wiig, opening in July. Tell us: Are you excited to see Miranda’s ads?–Jen Garcia

Courtesy M.A.C

Lady Gaga and Cyndi Lauper are joining forces as the dual faces of M.A.C. Cosmetics’ newest Viva Glam campaign: From Our Lips. Every cent of the $14 sale price of Viva Glam lipsticks and lipglasses bearing the pair’s respective signatures will help the M.A.C AIDS Fund, which has already raised over $150 million to fight the disease, to create model programs that address women living with HIV/AIDS. So why this dynamic duo? “We have one artist that hit the music industry at the beginning of the HIV/AIDS epidemic in the 1980s, and another that is explosively popular with young people today,” explains John Demsey, Group President, Estee Lauder Companies and Chairman, M·A·C AIDS Fund. And Lauper affirms that the charity hits close to home: “I lost a lot of dear friends to AIDS before we even knew what it was,” she says. “I’m not a politician. I am just a mom who happens to have the benefit of being famous and can bring attention to something that is wrong and needs to be righted.” For Lady Gaga, it’s all about bringing awareness to her fans. “This is an important message to relay to the younger generation,” she says. The lipsticks themselves don’t disappoint: Lauper describes hers as “A really fabulous red…and it’s called Cyndi. How cool is that?” While Gaga says, “My new Viva Glam lipstick colour is amazing. It’s a bluish pink, great for everyday. It’s a little bit ‘80s, which is very me.” Shop maccosmetics.com to get “Glam” and give back. And check out Lady Gaga and Cyndi below talking about their new roles on this morning’s Good Morning America. –Katherine Kluznik Rentmeester

Courtesy Sports Illustrated

When cover model Brooklyn Decker stripped down to just a bikini for Sports Illustrated’s swimsuit issue shoot in the Maldives, her curves weren’t the only thing she was willing to reveal. The model let the hair and makeup pros who were with her on set share their top tips and products from the beach shoot with InStyle.com. “I’m not going to lie, at the beginning of the day, I’m always in the background yelling, ‘They can’t get wet yet, they can’t get wet yet!’” says Decker’s hairstylist Peter Butler of her locks. To prevent water-related mishaps, he always starts with mousse, which helps hair retain its shape — even after the inevitable splash. To keep skin looking perfect from shore to surf, her makeup artist Tracy Martin slathers on Johnson’s Baby Oil Gel. “It’s super shiny, plus it repels water and looks absolutely stunning in pictures,” she says. But what we want to know is, how to keep Brooklyn’s sexy, smoky eye from turning into raccoon circles when makeup meets water? “Think tons and tons of waterproof mascara,” she says, explaining that she layers lengthening, volumizing and thickening formulas to achieve the doe-eyed effect. Want more of her hair and makeup artists’ behind-the-scenes secrets? Click over to InStyle.com. –Katherine Kluznik Rentmeester

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With her divorce from husband Jon behind her, reality star mom-to-eight Kate Gosselin kicked off the new year by enlisting the services of superstar hairstylist Ted Gibson, who helped her trade the signature short hairstyle that got PEOPLE readers talking for sleek layered look that took 20 hours to complete, which she showed off on a recent PEOPLE cover. And this past weekend, Kate continued her transformation, heading back to the What Not To Wear stylist to freshen up the look and get her ready for a Sex and the City-worthy night on the town. “She came in because her own hair has grown,” Gibson tells PEOPLE, “so we changed the length. Now we thought shoulder length would be ideal–we wanted it to be straight, and sexy and moving.” And the reality star couldn’t have been more pleased with the results. “She’s ecstatic about the way the extensions look. We took off about four inches, close to that. That’s one great thing about extensions–she can go back to having it long again, whenever she wants. She can keep changing.” Her stylists, including the salon’s head colorist Jason Backe, even gave her a taste of some of N.Y.C.’s best nightlife to show off the new look. “It was long overdue that she got to go out and have some fun,” Gibson explains of their evening out. Tell us: What do you think of Kate’s new look? Which of Kate’s hairstyles is your favorite? –Katherine Kluznik Rentmeester